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established in 1984, continues to excite and satisfy fashion minded
individuals throughout the southeast and beyond. A true boutique,
Rochelle's constantly updates and innovates through their store
interior, window designs, and clothing lines. Consistently voted
"most unique clothing store", Rochelle's carries a broad
mix of fashionable lines from NYC, LA and Europe, hand selected
with attention to fabrication, styling detail and fabulous fit.
The store is located in beautiful St. Augustine, Florida, the oldest
city in the USA, a breezy beach town with an artsy flair. In 1999
Rochelle's owners renovated warehouse space at 104 Anastasis Boulevard.
What was once a neon sign shop now houses a top shopping destination
for fashionistas everywhere. With original sign art and neon glow
gracing the walls, this vintage sign studio has become a radiant
symbol of style.
A lively and dynamic sales staff keeps the atmosphere upbeat and
festive. Currently you will find owners Tom and Karen Rochelle constantly
in the store buying, selling and chatting up customers, keeping
a finger on the pulse. Fashion maven Clarissa will strive to keep
you extremely fashionable and sexy, however slightly over budget.
Her fashion sense is always right on. From humble beginnings in
a nondescript shopping center to its current near cult status, Rochelle's
continues to bring together an exciting mix of clothing and accessories
not found collectively anywhere else. Open 7 Days a week. This little
Boutique will keep you on top and screaming for more! Shop Now.
Open
Daily
Monday
- Wednesday:
Thursday - Saturday:
Sunday: |
12
to 6
10 to 6
12 to 5
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104
Anastasia Blvd.
St. Augustine, FL 32080
(1 block south of the Bridge of Lions on the East side of A1A)
Phone/Fax:
904.810.2208
admin@rochelles-clothing.com
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